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Social media analytics startup Unmetric’s Lakshmanan Narayan on new products, differentiators

Friday, March 27, 2015 | More »

Lakshmanan Narayan
Chennai- and New York-based social media benchmarking startup Unmetric Inc provides social media intelligence platform to agencies and brands across 20 countries. The company has raised $9 million to date across two rounds of funding from Nexus Venture Partners and JAFCO Asia. Techcircle.in spoke to...


It’s easier to earn a dollar than earn a rupee

We live in an amazing time where so much has happened so soon. Among the many things that internet and social networks have contributed, is the ability for a tech company set up in India to focus on a global market. It is still a challenge but not an insurmountable one. Building a geographically dis...

1 October, 2013 | More »


Unmetric eyes a major share of $500M-a-year social media benchmarking market

When IIT-Madras passout Lakshmanan Narayan decided to start a social media benchmarking firm around two-and-a-half years ago, the name he had hit upon first didn’t seem to highlight the industry he was in. After all, EyesAndFeet could have indicated any ingenious venture. So he decided to rename i...

17 October, 2012 | More »