We should do a billion dollar in gross merchandise value by 2015: Snapdeal’s Kunal Bahl

In September last year, Kunal Bahl, founder of Snapdeal, took a decision with significant impact on his business – transitioning from a pure online deals site to a full-fledged horizontal e-commerce company via a marketplace model. Such a change was not new to Bahl, as he had started his entrepren...

Sonam Gulati

Snapdeal’s brand stores offers easier navigation for consumers, customisable page for marketers

E-commerce firm Snapdeal has introduced brand stores on its portal, which essentially provides easier brand specific navigation for consumers while providing the marketers a customisable interface in their communication strategy for consumers. Brand stores will encompass exclusive pages for brands a...

Sonam Gulati

Here is why Snapdeal’s Kunal Bahl didn’t start a movie booking site; Plus his success secrets

Kunal Bahl, co-founder and CEO of Snapdeal, initially wanted to start an online movie booking site and had registered the domain name moviebooking.com for the same. Those were the days before BookMyShow. “I had all my plans laid out to start moviebooking.com. But when we actually worked out the de...

Team TC

50-plus angels, eminent entrepreneurs to gather at VCCircle Angel Summit tomorrow

The who’s who of seed stage investors including some of the most active angel investors in India will congregate at VCCircle Angel Summit to share their knowledge on how should entrepreneurs go about attracting the first cheque from an investor for their startup. The third edition of the summit is...

Anand Rai, Nandana Das & Sonam Gulati

Digirati: Top 25 powerful people in Indian digital business

They provide smart insights into hot trends and create strategies that redefine businesses. They innovate opportunities for themselves and others – writing some success stories that inspire awe. Meet the homegrown Steve Jobs, Mark Zuckerbergs and Warren Buffetts who have made waves in the digital ...

Sonam Gulati

Snapdeal downs shutters on eSportsBuy.com two months after acquisition

The sports and fitness equipment e-com startup eSportsBuy, recently bought by Snapdeal, has been quietly buried and no longer exists as an independent website. But this was to be expected as soon after buying the portal for an undisclosed amount, Snapdeal officially launched a sports section on its ...

Shrija Agrawal

Snapdeal Bets On Lifestyle E-commerce

Snapdeal, the largest group buying site in the country, has been quickly ramping up its product sales. The two-year-old company, which has forayed into product sales nearly three months ago, already claims to be the largest e-tailer of lifestyle products. “We have the highest traffic, compared to ...

Preethi J

E-Commerce Firms Spend Crores On TV Ads To Woo New Users Online

From domain name registrar BigRock’s quirky Happy Recovery Agent ad to travel portal MakeMyTrip’s use of an amnesiac who only remembers his exotic vacations and Flipkart’s fairy tale theme, there is a spurt of promotional campaigns from online companies, keen to step up their branding efforts ...

Preethi J

SnapDeal’s Umbrella eCommerce Strategy; Adds Gadgets, Electronics

India’s leading deals site SnapDeal.com is following an umbrella e-commerce strategy, and has added lifestyle products and consumer electronics to its daily deals section. “We will be adding lifestyle categories such as watches, fashion accessories like belts and bags and electronics to ...