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How startups are translating customers’ linguistic diversity into big business

Friday, November 7, 2014 | More »

Anand Ram, a kirana salesman, writes a text message to his fiancé on his Micromax Unite phone that he has purchased a ‘John Players’. While the would-be bride, who is hailing from a remote North Indian village, receives the text in Hindi, it translates the word ‘Player’ as ‘Khilad...