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IPG Mediabrands buys Westbridge-backed digital agency Interactive Avenues

Wednesday, March 6, 2013 | More »

IPG Mediabrands, the media holding company of the Interpublic Group of Companies, Inc., has bought the digital agency Interactive Avenues for an undisclosed sum. Post acquisition, Interactive Avenues will become a part of the Mediabrands Audience Platform (MAP), IPG Mediabrands’ arm for data-d...