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Posts Tagged ‘ internet viewership ’

How India tuned into Hotstar to watch IPL 2016

Monday, June 6, 2016 | More »

A 100 million people watched the Indian Premier League (IPL) this year on video over-the-top (OTT) platform Hotstar, with 61% of the viewers watching the cricket tournament on their mobiles. Launched last February during the ICC Cricket World Cup, Star India Pvt Ltd-owned Hotstar has seen a steady i...