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IPG Mediabrands buys Westbridge-backed digital agency Interactive Avenues

Wednesday, March 6, 2013 | More »

IPG
IPG Mediabrands, the media holding company of the Interpublic Group of Companies, Inc., has bought the digital agency Interactive Avenues for an undisclosed sum. Post acquisition, Interactive Avenues will become a part of the Mediabrands Audience Platform (MAP), IPG Mediabrands’ arm for data-d...