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Posts Tagged ‘ InMobi ’

InMobi partners Factual to offer location-based consumer intelligence to advertisers

Friday, August 29, 2014 | More »

InMobi
Bangalore- and San Francisco-based mobile ad network InMobi has partnered with US-based location data company Factual Inc. to create solutions for advertisers, which will enable them to target audiences within their geo-spatial target region, and help them understand how consumers move through the p...

InMobi

InMobi shutting down its Android app store distribution platform App Publish

Bangalore and San Francisco-based mobile ad network InMobi is shutting down its Android app store distribution platform App Publish. Launched in March 2013, the free-to-use platform enabled Android developers to publish their apps across global app stores in just a few clicks. Started with the aim o...

4 August, 2014 |More »

InMobi

InMobi launches new monetisation solution for games with playable ads, virtual currency to reward users

Bangalore and San Francisco-based mobile ad network InMobi has launched a new monetisation solution for game developers based on the emotional state of users or players as they move through different stages of the game. The solution supports multiple ad formats that include playable ads, interstitia...

23 July, 2014 |More »

InMobi_Rubicon

After Komli, InMobi partners with US-based Rubicon Project for native mobile ad exchange

Bangalore- and San Francisco-based mobile ad network InMobi has partnered with Rubicon Project, a US-listed technology company that automates the buying and selling of advertising. As part of the partnership, the company has launched InMobi Exchange to automate the process of buying and selling mobi...

30 May, 2014 |More »

startups

Indian tech startups enter Unicorn Club with billion dollar valuation; many more in queue

2013 was a year of reckoning for the Indian startup ecosystem, especially in terms of validation of many business models by global peers. While South Africa’s Naspers acquired redBus to enter online bus ticketing market, US-based Endurance International Group bought out parts of Mumbai-based D...

7 March, 2014 |More »

Users

Breaking the Magician’s Code

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisements being placed in such a manner that they reach appropri...

4 March, 2014 |More »

InMobi

InMobi claims 759M monthly active users, second only to Facebook

Bangalore- and San Francisco-based mobile ad network InMobi claims that its mobile ad network is reaching 759 million active users per month across 165 countries via mobile devices. In terms of global reach, the firm is now second only to social networking giant Facebook, which had 945 million mont...

13 February, 2014 |More »

InMobi

InMobi unveils context-aware, interactive video ad platform

Bangalore- and San Francisco-based mobile ad network InMobi has launched a new platform, which enables brands/advertisers to enhance video ads by introducing clickable windows and call-to-action buttons to increase the interaction rate. The platform also helps end consumers receive contextually rele...

11 February, 2014 |More »

InMobi

InMobi introduces native advertising on its platform

Bangalore- and San Francisco-based mobile ad network InMobi has introduced native advertising on its platform, which will enable brands to deliver ads that do not distract users from their app’s primary experience, the company said in a blog post. With these in-context native ad units (in-stream a...

30 January, 2014 |More »

Sumit-Kumar

Havas Media ropes in Sumit Kumar from InMobi for its mobile ad network Mobext

Havas Media India has announced the appointment of former head of InMobi’s app advertising business Sumit Kumar as general manager for its mobile advertising network Mobext. Havas has also roped in former Infosys top executive SV Sunilkumar to head its digital business in the Mumbai region. In his...

24 October, 2013 |More »

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