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InMobi launches new monetisation solution for games with playable ads, virtual currency to reward users

Wednesday, July 23, 2014 | More »

Bangalore and San Francisco-based mobile ad network InMobi has launched a new monetisation solution for game developers based on the emotional state of users or players as they move through different stages of the game. The solution supports multiple ad formats that include playable ads, interstitia...


After Komli, InMobi partners with US-based Rubicon Project for native mobile ad exchange

Bangalore- and San Francisco-based mobile ad network InMobi has partnered with Rubicon Project, a US-listed technology company that automates the buying and selling of advertising. As part of the partnership, the company has launched InMobi Exchange to automate the process of buying and selling mobi...

30 May, 2014 |More »


Indian tech startups enter Unicorn Club with billion dollar valuation; many more in queue

2013 was a year of reckoning for the Indian startup ecosystem, especially in terms of validation of many business models by global peers. While South Africa’s Naspers acquired redBus to enter online bus ticketing market, US-based Endurance International Group bought out parts of Mumbai-based D...

7 March, 2014 |More »


Breaking the Magician’s Code

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisements being placed in such a manner that they reach appropri...

4 March, 2014 |More »


InMobi claims 759M monthly active users, second only to Facebook

Bangalore- and San Francisco-based mobile ad network InMobi claims that its mobile ad network is reaching 759 million active users per month across 165 countries via mobile devices. In terms of global reach, the firm is now second only to social networking giant Facebook, which had 945 million mont...

13 February, 2014 |More »


InMobi unveils context-aware, interactive video ad platform

Bangalore- and San Francisco-based mobile ad network InMobi has launched a new platform, which enables brands/advertisers to enhance video ads by introducing clickable windows and call-to-action buttons to increase the interaction rate. The platform also helps end consumers receive contextually rele...

11 February, 2014 |More »


InMobi introduces native advertising on its platform

Bangalore- and San Francisco-based mobile ad network InMobi has introduced native advertising on its platform, which will enable brands to deliver ads that do not distract users from their app’s primary experience, the company said in a blog post. With these in-context native ad units (in-stream a...

30 January, 2014 |More »


Havas Media ropes in Sumit Kumar from InMobi for its mobile ad network Mobext

Havas Media India has announced the appointment of former head of InMobi’s app advertising business Sumit Kumar as general manager for its mobile advertising network Mobext. Havas has also roped in former Infosys top executive SV Sunilkumar to head its digital business in the Mumbai region. In his...

24 October, 2013 |More »


InMobi launches new ad format SmartAds; enables advertisers to deliver personalised ads

Bangalore and San Francisco-based mobile ad network InMobi has launched InMobi SmartAds, a new ad format that will include live feeds into the rich media ads. This ad format aims to enable advertisers to deliver personalised ads to their users for better reach and response. The company claims that I...

15 October, 2013 |More »


InMobi appoints Manish Dugar as VP, finance and legal

Bangalore and San Francisco-based mobile ad network InMobi has appointed Manish Dugar as vice-president, finance and legal, in a global capacity. He will be working from the firm’s Bangalore office. Commenting on the appointment, InMobi’s founder and CEO, Naveen Tewari, said, “Manish’s depth...

6 August, 2013 |More »

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