Amazon.in cheapest to buy books with promotional shipping policy, Flipkart cheaper for heavy book buyers

Just on Wednesday, Amazon Seller Services Pvt Ltd, part of the world’s largest e-commerce firm Amazon.com, launched its marketplace in India at Amazon.in. The firm has started by launching just two product sections—books and movies & TV shows, and in the books section, is offering over 7 mil...

Rashi Varshney

Srei Group arm launches e-com portal SahajShopping.com for rural consumers

Sahaj e-Village Ltd, a subsidiary of Srei Infrastructure Finance Ltd, a business integrator in the field of IT infrastructure focused on rural India, has unveiled an e-tailing portal, SahajShopping.com in partnership with Ahmedabad-based e-commerce firm Infibeam. The site targets rural consumers in ...

Sainul K Abudheen

Flipkart integrates marketplace with existing e-com platform, ropes in 50 sellers

India’s largest consumer e-commerce player Flipkart has taken the wraps off its marketplace which enables third party sellers to list their products on its website and sell directly to consumers. The marketplace has been integrated with the existing website just like Amazon, where the interface f...

Anand Rai

Excl: Infibeam.com launches digital wallet; A precursor of things to come

Ahmedabad-based e-commerce firm Infibeam.com has launched a ‘Wallet’ for its site. The wallet was launched yesterday and it basically works like a prepaid account that allows users to shop on the site without having to use a card or net banking for making payments every time. For doing so, users...

Nandana Das

Infibeam’s BuildaBazaar extends platform to travel agents

Ahmedabad-based e-commerce firm Infibeam.com, which launched BuildaBazaar, a Cloud service for retailers and entrepreneurs interested in e-commerce, has just extended the platform to travel stores. Set up in May 2011, BuildaBazaar allows users to upload their product catalogues, add products from In...

Anand Rai, Nandana Das & Sonam Gulati

Digirati: Top 25 powerful people in Indian digital business

They provide smart insights into hot trends and create strategies that redefine businesses. They innovate opportunities for themselves and others – writing some success stories that inspire awe. Meet the homegrown Steve Jobs, Mark Zuckerbergs and Warren Buffetts who have made waves in the digital ...

Anand Rai

Airtel Launches Online Store For Mobiles, Digital TV Connections & More

India’s largest telecom operator Bharti Airtel has launched its own online store. The site mainly has three segments- ‘for me’, ‘for emerging business’ and ‘for enterprise business’. The consumer or ‘for me’ segment has five categories (further divided into sub-categories) includin...

Anand Rai

eBay Launches Books Section; Is Also Selling Used Books

Online shopping and auction site eBay has added a new section to its existing site dedicated to books. The highlight of the new section is definitely the massive discounts that eBay is offering on the books (discounts go up to 50 per cent for a lot of books) and this has probably been made possible ...

Nandana Das

Why Infibeam Shifted From Neutral To Fifth Gear On Advertising With $4M Marketing Budget

It seems there’s a wind of change at the camp of the four-year-old general e-commerce firm Infibeam. The company, which has not spent much till date in advertising, has caught our eye as it has suddenly started splurging on mainstream media ad campaigns that typically costs a lot. Of course, Flipk...

Anand Rai

Books Aggregation Site ThisYaThat Launched In Beta; How Does It Fare Against Big Daddy Junglee

Another startup has joined the Indian e-commerce band-wagon and this one’s following in the footsteps of Amazon’s India focused e-com referral site Junglee.com (although unlike Junglee that provides a range of products, the newbie is focused solely on books and textbooks as of now). ThisYaThat.c...