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Loyalty Program I-mint Rebrands As Payback

Monday, July 4, 2011 | More »

A year after acquiring Bangalore-based Loyalty Solutions & Research Pvt Ltd, Europe’s Loyalty Program group has announced that iMint will now be re-branded as Payback India. The re-branding is in line with Loyalty Program’s global brand strategy. In June 2010, Loyalty Program group a...


Evolution Of Loyalty Rewards & The Call For ROI

The rise of Indian consumerism and growth of digital media have led to a boom in independent loyalty programs that use smart analytics and mobile technology to enhance their attractivity and keep pace with the connected consumer, but their survival is also at stake. Daily deals sites are emerging as...

2 March, 2011 | More »