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Why the Top 20 R&D spenders waste their money – lessons from Microsoft & GM

Tuesday, November 6, 2012 | More »

Many people equate spending on R&D with investing in innovation. The logic goes that R&D spending is lab spending, and out of labs come innovations. Hence, those that spend a lot on R&D are innovative. That is faulty logic. This chart shows R&D spending from the top 20 companies in 2...