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Posts Tagged ‘ FirstCry ’

Flipkart to launch offline stores to reach out to users in smaller cities

Friday, October 21, 2016 | More »

India’s largest e-commerce venture Flipkart is mulling over launching physical stores in smaller cities to attract more customers. Under its new project that it internally calls ‘assisted commerce’, Flipkart wants to cement its position as the preferred online retailer even in the remote citie...

Supam Maheshwari, CEO & Founder, FirstCry

Pure-play ecommerce model is not sustainable, says FirstCry’s Supam Maheshwari

FirstCry founder Supam Maheshwari is not resting on his laurels after creating the largest omni-channel baby care firm in the country. He is planning to unveil a private label and also bring a few global brands to India. In an exclusive chat with Techcircle.in, 42-year-old Maheshwari says omni-chann...

18 October, 2016 | More »


FirstCry acquires BabyOye; raises $34 mn

Online baby products retailer FirstCry has agreed to acquire auto-to-software conglomerate Mahindra & Mahindra Ltd’s baby-care business BabyOye in a cash-and-stock deal that will help it consolidate its presence in the growing segment through an omni-channel strategy. The deal is worth Rs 362....

17 October, 2016 | More »


Alibaba in talks with Delhivery, Xpressbees to build India logistics arm

Chinese e-commerce major Alibaba Group is in talks with two Indian e-commerce logistics firms, Delhivery and Xpressbees, for potential investments to build a strong logistics infrastructure before launching its horizontal marketplace platform in the country. Citing two unnamed people aware of the de...

14 June, 2016 | More »

Supam Maheshwari

We will have 100 offline stores in India by the end of this year: FirstCry CEO Supam Maheshwari

FirstCry.com is a leading hybrid online-offline baby & kids retailer in India. Run by Pune-based BrainBees Solutions Pvt Ltd, FirstCry recently netted $15 million in its third institutional funding round led by Vertex Venture Holdings, the VC arm of Singapore’s sovereign wealth fund Temasek. T...

6 August, 2014 | More »


Excl: Hybrid online-offline baby & kids products retailer Firstcry raises $15M in Series C led by Temasek’s VC arm

Pune-based BrainBees Solutions Pvt Ltd, the startup behind Firstcry.com, which offers baby and kids’ products, has secured $15 million (Rs 93 crore) in its third institutional funding round led by Vertex Venture Holdings, a venture investment arm of Singapore’s sovereign wealth fund Temasek. It...

13 January, 2014 | More »


Firstcry adds subscription model to its site; what’s on offer?

BrainBees Solutions Pvt Ltd, the startup that runs FirstCry.com (which offers baby and kids’ products) and GoodLife.com (which focuses on home, health and personal care items), has quietly started subscription services for both its sites. To start with, the company is offering subscriptions on cat...

5 August, 2013 | More »


We want to replicate Quidsi’s business model in India: Supam Maheshwari, founder & CEO of Firstcry

Baby care products is one e-com category in India where the vertical players have managed to stand on their own and Firstcry.com seems to be breaking out of the pack. Founded by Supam Maheshwari in 2010, Brainbees Solutions, which runs Firstcry.com besides family wellness focused site Goodlife.com, ...

9 April, 2013 | More »


A2zbaby.com site is closed; end of the road for the e-com player?

Yet another player seems to have joined the list of e-commerce startups shutting shop. This time, it is babycare products e-tailer A2zbaby.com, a brand owned and operated by Mumbai-based Claymould Interactive Pvt Ltd. The site is not operational at present and during the weekend, a message posted ...

19 November, 2012 | More »

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FirstCry eyes breakeven in a year; targets $250M in GMV by 2015

Baby care is one of the vertical e-commerce segments which saw at least half a dozen players enter the business. But two years down the line, FirstCry.com seems to be breaking out of the pack in terms of search volume and number of visitors. At least, Google Trends says so (see table below), althoug...

16 November, 2012 | More »

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