Will See An Influx Of Coalition Loyalty Programmes: Bryan Pearson, CEO, LoyaltyOne

Canada-based consumer loyalty programme provider LoyaltyOne has acquired 26 per cent stake in Mumbai-based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount. The deal also includes a pre-negotiated option to increase its share to a majority stake in the future. In an exclusive intervie...

Preethi J

LoyaltyOne Acquires 26% Stake In Mumbai-Based Direxions

Canada-based consumer loyalty programme provider LoyaltyOne has acquired 26 per cent stake in Mumbai-based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount. The Indian company offers direct marketing and loyalty programmes across the country. The Canadian firm has appointed Leena Basr...