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Will See An Influx Of Coalition Loyalty Programmes: Bryan Pearson, CEO, LoyaltyOne

Wednesday, July 20, 2011 | More »

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Canada-based consumer loyalty programme provider LoyaltyOne has acquired 26 per cent stake in Mumbai-based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount. The deal also includes a pre-negotiated option to increase its share to a majority stake in the future. In an exclusive intervie...

LoyaltyOne Acquires 26% Stake In Mumbai-Based Direxions

Canada-based consumer loyalty programme provider LoyaltyOne has acquired 26 per cent stake in Mumbai-based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount. The Indian company offers direct marketing and loyalty programmes across the country. The Canadian firm has appointed Leena Basr...

20 July, 2011 | More »