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Looking At SMS & Voice-based Ticketing Services To Reach The Masses: RK Tandon, MD, IRCTC

Tuesday, May 1, 2012 | More »

IRCTC is arguably the most prominent government run digital commerce initiative in India, with much of its success related to addressing the big pain point of consumers queuing up to book train tickets. It is now enhancing mobile ticketing tools with SMS as a ticket and is reviving its air ticketing...