DGM India launches premium ad network dgMatix

Performance marketing network DGM India has launched its premium ad network – dgMatix. dgMatix is expected to utilise DGM’s proprietary technology to deliver campaigns. The company claims the proprietary technology is capable of tracking click frauds, measuring campaign performance on variou...

Nandana Das

Tyroo Backs Management Buyout Of Affiliate Ad Network DGM India

Ad network Tyroo Media Pvt Ltd has joined hands with Anurag Gupta for a management buyout of affiliate ad network DGM India for Rs 3.35 crore ($0.66 million) from Asia Digital Holdings (ADH). Of the total deal amount, Rs 2.36 crore will be paid as the first tranche. ADH is an AIM-listed firm whi...