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Posts Tagged ‘ Crazeal ’

Ankur Warikoo working on a new script for Nearbuy

Friday, November 4, 2016 | More »

Ankur Warikoo
An old lady runs through the narrow corridors of a slum, chasing two thieves, who had apparently robbed her bag. Twenty seconds into the chase, the old lady grabs them and hits them on to the ground. The video ends with a message – “Karate classes for just Rs 149.” This was the advertiseme...


Lack of merchant focus tripped up Indian group buying sites: Groupon India CEO Ankur Warikoo

Founded by Andrew Mason in 2008, Groupon created a niche as a group buying site. Although copycats jumped in, the early mover was one among the slew of high interest internet IPOs in the US two years ago. Then it all came crashing down. Today, the company is valued some one-fourth of its original ma...

26 March, 2013 | More »


Groupon India has won back ‘brand’ name but battle for domain name groupon.in still in court

World’s largest group buying site Groupon has recently rebranded its Indian operations for the second time in almost a year – from Crazeal to Groupon India – and now sports the mother brand. The site crazeal.com now redirects to www.groupon.co.in, but the legal battle is not over yet, Ankur...

22 November, 2012 | More »

Crazeal to become Groupon, finally!

One year after rechristening itself from the earlier avatar of SoSasta (after acquiring the local deals site), world’s largest group buying company Groupon is all set to rebrand its India operations again. The firm, which changed its brand name in India to Crazeal, will soon move to a new domain...

30 October, 2012 | More »


Groupon’s Indian venture Crazeal claims to be selling a deal voucher every 33 seconds; eyes profit by 2013-end

Crazeal, the Indian arm of the world’s largest online group buying site Groupon, has completed its first year of operations in the country. Techcircle.in caught up with Ankur Warikoo, who heads the Indian venture, to get a lowdown on the business directly from the horse’s mouth as several player...

25 October, 2012 | More »

Crazeal launches Merchant Center app; introduces microsites for fashion, travel & more

Crazeal, the Indian arm of the world’s largest online group buying site Groupon, has brought the Merchant Center app (Groupon’s global offering) for its partner merchants in the country. Merchant Center is an intelligent app that provides merchants with a platform to evaluate and track the perfo...

23 October, 2012 | More »


TimesDeal tweaks biz model, no upfront payment for consumers

TimesDeal.com, the daily deals site of Times Internet Ltd, has changed its business model wherein it has done away with asking consumers to pay a token amount for availing the deal upfront, which is cusomary in peer group. Earlier, TimesDeal charged users for 20-40 per cent of the deal value upfront...

3 October, 2012 | More »

Travel search site Wego unveils new-look deals feature

Singapore-based travel search site Wego.com, which has recently launched Wego India, has unveiled a new-look travel deals feature that lists top travel deals across markets at any given time. The updated feature will be available in English on all its 42 country sites. In India, Wego has domestic pa...

12 September, 2012 | More »


If done in the right way, deals biz does work out: Ankur Warikoo, CEO of Groupon’s Indian venture Crazeal

If you thought ‘deals’ are dying down and the industry itself is on the verge of extinction, here is a rejoinder. Many players may have shut shop (read our story here) and some of the large players could have pivoted to being horizontal ecommerce firms. Big deal? So, why is it that the Indian ar...

5 June, 2012 | More »

GroupOn Rebranding SoSasta As Crazeal: Why, How & When

The world’s largest online group buying site GroupOn is re-branding its Indian unit SoSasta.com, acquired early this year, into Crazeal.com as it implements the global parent’s technology platform in India and seeks to cut out the negative branding connotation of the existing brand. The re-brand...

2 September, 2011 | More »