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Posts Tagged ‘ Consumers ’

The First-mover Advantage Myth

Tuesday, March 6, 2012 | More »

Whether it’s toothpaste or bleach, skin cream or detergent, the ways a gooey liquid can be engineered, packaged, purchased and applied in the daily routine of the average consumer are more varied than the average consumer has the time – or inclination – to care about. Not so Procter & Gamb...