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Will See An Influx Of Coalition Loyalty Programmes: Bryan Pearson, CEO, LoyaltyOne

Wednesday, July 20, 2011 | More »

Canada-based consumer loyalty programme provider LoyaltyOne has acquired 26 per cent stake in Mumbai-based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount. The deal also includes a pre-negotiated option to increase its share to a majority stake in the future. In an exclusive intervie...