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Yahoo to acquire video ad platform BrightRoll for $640M

Wednesday, November 12, 2014 | More »

Internet giant Yahoo Inc. has entered into a definitive agreement to acquire California-headquartered programmatic video advertising company BrightRoll Inc. for $640 million in cash. The deal is expected to be closed in Q1, 2015, and post-acquisition, BrightRoll will continue to offer its current su...