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Koovs Changes Track, From Daily Deals To General E-com Site; How, Why & When

Thursday, January 12, 2012 | More »

Two-year-old Bangalore-based start-up Koovs that was positioned as a daily deal sites in India has quietly changed track and has become a general e-commerce firm selling products across some sixteen broad categories. Although the site still offers daily deals (in a separate segment), their primary f...