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Benedict Hayes to head Sociomantic Labs in India & South East Asia

Friday, February 12, 2016 | More »

Berlin-based programmatic advertising solutions provider Sociomantic Labs has appointed Benedict Hayes, former executive vice president of digital marketing firm iProspect, as its managing director for South East Asia and India business. In his role, Hayes will focus on accelerating revenue growth a...

Benedict Hayes

The ad-tech of tomorrow, today

I remember watching the Steven Spielberg film Minority Report and thinking: “Nah, that will never happen.” But, to my surprise, 13 years later the ad technologies portrayed in that movie have almost become a reality. The film scene I refer to is when hero Tom Cruise is trying to be anonymous, ru...

4 January, 2016 | More »