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Augmented Reality faces problems of perception, infrastructure in India, says Blippar country head

Monday, June 20, 2016 | More »

Arnav Ghosh, MD, Blippar India
Augmented Reality (AR) is at a nascent stage in India, though some brands have begun to realise its potential. Globally, big brands such as PepsiCo, Coca-Cola, Red Bull, McDonalds, Heineken and Audi have leveraged the potential of AR as a mass media platform. Blippar Inc is one of the startups helpi...