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A better user experience is the best way to retain customers

Thursday, May 12, 2016 | More »

It is not difficult for e-commerce firms to lure customers through discounts. The real challenge lies in retaining them without burning a hole in your pocket. At the recently concluded Techcircle Startup 2016 summit, a panel discussion titled ‘The art and science of customer acquisition and retent...


Improve user experience and build loyalty, say Techcircle summit panellists

Many Indian startups, especially e-commerce ventures, depended on discounts to acquire and retain customers over the past few years. But this customer acquisition strategy has burnt a big hole in their pockets and has prompted a rethink. At a panel discussion during the Techcircle Startup 2016 summi...

30 April, 2016 | More »