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LoyaltyOne Acquires 26% Stake In Mumbai-Based Direxions

Wednesday, July 20, 2011 | More »

Canada-based consumer loyalty programme provider LoyaltyOne has acquired 26 per cent stake in Mumbai-based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount. The Indian company offers direct marketing and loyalty programmes across the country. The Canadian firm has appointed Leena Basr...