Times Internet’s augmented reality app Alive adds DIY feature for brands to run & measure campaigns

Alive, the augmented reality (AR) app from the house of Times Internet Limited (TIL), has added a do-it-yourself (DIY) feature called Alive Studio to its platform, which enables publishers, ad agencies and brands to create and run their own campaigns, as well as measure their performance. With it, c...

Anand Rai

After Times Internet, HT Media launches augmented reality app Arplus

Following in the steps of Times Internet Ltd, the digital arm of the media house Bennett, Coleman & Co. Ltd (BCCL), HT Media Ltd has also launched an augmented reality app. The app, ‘Arplus’, is an augmented reality app that enables its users to interact with the Hindustan Times newspaper by...