Aditya Birla's fashion portal Abof set for second innings

Anand J

Aditya Birla Online Fashion (Abof), Aditya Birla Group's flagship fashion and clothing portal, appears set for a second innings ....

14 February, 2018

Aditya Birla's Abof unveils 3D trial room for women's wear

Binu Paul

Fashion e-tailer, part of the Aditya Birla Group, now allows users to virtually try on apparel in its 3D trial room. In ....

24 November, 2015

Aditya Birla Group ventures into online fashion business

Varun Arora

The Aditya Birla Group has launched a fashion portal to sell apparel, footwear and accessories, highlighting the growing importance ....

16 October, 2015