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Aditya Birla’s Abof unveils 3D trial room for women’s wear

Tuesday, November 24, 2015 | More »

Vikram Bhat
Fashion e-tailer Abof.com, part of the Aditya Birla Group, now allows users to virtually try on apparel in its 3D trial room. In a press statement, the one-month-old venture said that women can try on clothes by giving out three basic body measurements. The 3D trial room, powered by online fitting t...


Aditya Birla Group ventures into online fashion business

The Aditya Birla Group has launched a fashion portal to sell apparel, footwear and accessories, highlighting the growing importance of e-commerce for brick-to-mortar retailers. The shopping site abof.com will sell its own merchandise as well as products from other brands, the company said in a sta...

16 October, 2015 | More »