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Aditya Birla’s Abof unveils 3D trial room for women’s wear

Tuesday, November 24, 2015 | More »

Vikram Bhat
Fashion e-tailer Abof.com, part of the Aditya Birla Group, now allows users to virtually try on apparel in its 3D trial room. In a press statement, the one-month-old venture said that women can try on clothes by giving out three basic body measurements. The 3D trial room, powered by online fitting t...

Kumar_Mangalam_Birla_0

Aditya Birla Group ventures into online fashion business

The Aditya Birla Group has launched a fashion portal to sell apparel, footwear and accessories, highlighting the growing importance of e-commerce for brick-to-mortar retailers. The shopping site abof.com will sell its own merchandise as well as products from other brands, the company said in a sta...

16 October, 2015 | More »