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fastrack 20

Loyalty firm Saverr bets on social commerce, signs up 75 merchants

Friday, December 21, 2012 | More »

Delhi-based social commerce startup Saverr.com – which initially started as a loyalty services company CashItBack – may be on to something big going by what Mark Zuckerberg said way back in 2010. “If I had to guess, social commerce is next to blow up,” the Facebook founder noted at t...


Octane reaches 400M inboxes every month; what next for digital marketer

Around five years ago, at a time when e-mail was just catching the fancy of marketers, Digvijay Bhandari and Samarth Saxena were running a venture called Digsam Software Technologies, a web services firm providing marketing models for companies in India, UK and Australia. During an interaction, one ...

30 November, 2012 | More »


Sokrati bets on technology to thrive in a hyper-competitive ad management space

Around the same time when Amazon was spending top dollars for online ad management alone, three company staffers who were key members of the paid marketing, product management and technology teams came up with an ‘evenings and weekend’ project. “Amazon was spending $180-190 million a year on o...

23 October, 2012 | More »

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How a bootstrapped Wingify is creating a niche for itself in A/B testing market

When Paras Chopra, founder and CEO of Wingify Software Pvt Ltd, first developed a platform that enabled companies to handle practically all aspects of a website such as web analytics and visitor segmentation, he was surprised (not in a pleasant way) by the response he got from early users. “I had...

18 October, 2012 | More »


Unmetric eyes a major share of $500M-a-year social media benchmarking market

When IIT-Madras passout Lakshmanan Narayan decided to start a social media benchmarking firm around two-and-a-half years ago, the name he had hit upon first didn’t seem to highlight the industry he was in. After all, EyesAndFeet could have indicated any ingenious venture. So he decided to rename i...

17 October, 2012 | More »


Practo puts patient records online, fixes doctor appointments, and makes money too

About four years ago, a young IT student was literally struggling to cope with a medical crisis that had befallen his family. His father had to undergo a knee-replacement surgery at a short notice and he was left with the arduous task of finding the best doctor, getting an appointment and finally, s...

17 September, 2012 | More »


Born in the USA, Saavn wants to disrupt pirated music market in India

A small company started in 2006 as a distributor of Indian music and films to North American publishers like Amazon, Hulu and iTunes, generated $3 million in revenue by 2009. Not a herculean figure, but the promoters, all born and raised in the US with a bonding for music as their USP, sensed a giga...

27 August, 2012 | More »


Fastrack 2012: Data protection firm Vaultize bets on increasing Cloud adoption

As Cloud-adoption gains traction and SaaS-based services grow in popularity in India, prominent angel investor and Google India head Rajan Anandan makes an interesting observation -– India will be a “Cloud first IT market”. Anandan, who himself has invested in various SaaS and Cloud start-ups,...

16 August, 2012 | More »


Reach Accountant signs up 1,000 paying customers; Targets 50K in 3 years

In 2007, around the same time when Robin Moses sold off his food and distribution business and yearned to start something that jells with his domain knowledge as a chartered accountant, the government introduced value added tax (VAT), much to the chagrin of small and medium businesses (SMBs). The SM...

27 July, 2012 | More »


India’s 20 Hottest Technology Startups: Announcing Techcircle Fastrack 2012 Winners

Techcircle turned one year this month. We celebrated our first anniversary by doing what we know best, raise a toast to entrepreneurship and the technology startup ecosystem. The annual party held on February 24 in New Delhi, and attended by over 200 entrepreneurs and investors, also saw Techcircle ...

27 February, 2012 | More »