Sulekha.com, one of India’s leading online and mobile platform for local classifieds has unveiled the new visual identity of its corporate brand.

The change reflects Sulekha new avatar as an e-commerce company focused on local needs.

The new logo dons a metallic sheen and vibrant colours. The fonts used have a contemporary feel and are centered on simplicity and usability. They have also added a new tagline, ‘Delightful discoveries. Everyday’ to capture Sulekha’s promise to its visitors to satisfy all their local information needs across multiple domains and delight them with new possibilities.

Param Parameswaran, chairman, Sulekha.com, said, “We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city”.

They raised $10 million from Norwest Venture Partners in 2006.

Headquartered in Chennai in India and Austin in North America, Sulekha.com also has offices in Mumbai, Delhi, Hyderabad, Bangalore, Kolkata and New York.