Boston-based Shareaholic, ( with a development centre in Delhi) that helps in making content-sharing faster on the web, has formally announced it has raised $2 million from a group of investors including General Catalyst Partners, NextView Ventures, Dave McClure of 500 Startups, Nicole Stata of Boston Seed Capital, Edward Roberts of MIT, Dharmesh Shah of HubSpot and others.

Previously in 2009, the company raised $355,000 as angel funding.

The actual funding was unveiled two months ago and few weeks back Dave McClure had shared his investment in Shareaholic with Techcircle.

Apart from making content sharing faster on the web, Shareaholic also makes it easier and simpler for web publishers, advertisers and mainstream businesses to measure the effectiveness of their content.

The three year old start-up, founded by US-based entrepreneur of Indian origin Jay Meattle, started as ‘a nights and weekend project’.

Meattle, says “We weren’t even thinking about raising additional capital a few months ago, but our momentum started attracting a lot of inbound venture capital interest in the company.”

About 2 million people have downloaded Shareaholic’s browser plug-in, which enables content sharing through services like Facebook, Twitter, Google Plus, Tumblr or plain old e-mail. Through over 200,000 websites that use Shareaholic’s tools, the company says it reaches over 250 million unique users each month making it one of the largest networks of long-tail site owners.

“This fresh capital infusion will enable us to lay a solid foundation for building the next big game changing Internet company in New Delhi and Boston by scaling our team and resources aggressively to expand on our current traction and incredible growth curve even faster,” says Meattle.

Meattle has worked with Optarm, SpotScout, Compete and Lookery. He is also the co-founder of POPSignal, a platform designed to enable communities to highlight and celebrate local area technology startups, entrepreneurs and professionals – both offline and online.