World’s largest home screen mobile marketing network Celltick has announced the expansion of its Indian subsidiary to meet the growing demand for LiveScreen. The company has also appointed Abraham Punnoose as a new managing director to lead the growing business.

LiveScreen publishes content directly to the consumer’s mobile home screen when the phone is in an idle mode and delivers news headlines, sports updates, games and traffic information. It also delivers advertisements and brand promotions. LiveScreen is the exclusive property and trademark of Celltick.

Punnoose has over 15 years of experience in mobile VAS ecosystem. Prior to joining Celltick, he was working with Roamware as VP, marketing & business development. He had also worked with Teleonto, Roamware Inc, Hutch India (Now Vodafone), HDFC Bank and Lintas in the past.

“Celltick is a pioneer in the convergence of media and mobility and its unique patented technology enables access to hundreds of millions of mobile consumers daily in one of the largest and fastest growing mobile markets,” said Punnoose, new managing director of Celltick India.

CEO Ronen Daniel said, “We are recognised for our LiveScreen service and currently provide our services to five mobile operator customers across the country.”

Headquartered in Israel, Celltick has subsidiaries in the UK, Russia, Brazil, Singapore and India. Till date, it has reached 160 million users worldwide and generates more than 200 million transactions every month. Celltick has a proven track record of servicing operators in India including tier 1 operators.