Shradhanjali.com is a Rajkot-based startup, co-founded by Vivek Vyas and Vimal Popat in 2011 (beta version) and finally got established in 2013. It allows its customers to create a page for the ones passed away and post his/her pictures, videos and their life summary or achievements, life principles, etc. Relatives and friends can post their condolences and messages on the posts. The platform offers various regional languages and the option of adding background religious music. One can set death anniversary or birthday reminders through mail for friends and family.