Vuclip, which provides video-on-demand services for emerging markets, has appointed Nish Bhutani as its global product head. The appointment comes at a time when Vuclip is scaling up operations and expanding its global footprint in India, Southeast Asia, Middle East and Africa.
Vuclip had launched its OTT (Over-The-Top) video on demand service Viu in India in March 2016. OTT refers to the delivery of video (TV and film) content through the Internet, wherein the users do not need to subscribe to a traditional cable or satellite pay-TV service.
In his new role, Nish will lead product innovation and operations to grow the monthly subscriber base, increase user traffic and build engagement with all Vuclip's product offerings -- including the leading premium OTT video on demand service Viu and on-demand video sites run in partnership with mobile carriers.
"I believe that a product or service is a manifestation of a company's culture. Vuclip's offerings have been devised keeping every stakeholder in mind, but with the user at the center, and with unique perspective on emerging markets. I look forward to working with the team at Vuclip to make our products more relevant and meaningful to consumers in these markets," said Nish Bhutani, in a statement.
Bhutani has 25 years of experience in the technology and digital space with a focus on product development, mobile specialization and content strategy, with over a decade spent in firms such as Oracle and CNET Networks.
Prior to Vuclip, Nish worked in the capacity of a senior vice president of content at online fashion retailer Myntra and as chief operating officer of online auction-house Saffronart.
"We are very excited to bring on-board Nish. His rich diversity of experience and leadership will propel us rapidly towards achieving our mission of entertaining a billion consumers through our services," said Arun Prakash, president and chief operating officer, Vuclip.
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