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India’s tablet computer market declined 5.6% last quarter: IDC

tabletTablet shipments in India declined by 5.6 per cent to 0.98 million units in April-June compared to the same period last year, according to a research report.

The shipments in the second quarter, however, higher by 14.4 per cent compared to previous January-March quarter, the report by research firm IDC said.

“Tablet market declined as consumer market receded by 12.5 per cent year-on-year in Q2 2016, while commercial segment continues to grow at a healthy rate indicating clear shift in the focus of the market,” IDC India Senior Market Analyst Client Devices Karthik J said.

Overall 2016 tablet shipments are expected to decline marginally this year as ramp of commercial segment isn’t enough to offset the consumer segment decline, IDC said.

About three-fourths of tablets sold in India are below USD 150 and driven primarily by local vendors like Datawind, iBall and Micromax.

Samsung dominated the mid USD 150-350 segment, while the premium over USD 300 continues to be dominated by Apple.

Overall, Datawind led the market with 27.5 per cent share, followed by Samsung 14.7 per cent, iBall 14.3 per cent, Lenovo 11.2 per cent and Micromax 10.9 per cent.

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