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Geniee, Purvi Capital invest in AdPushup


Atul Agarwal and Ankit Oberoi, co-founders, AdPushup

US-based adtech startup AdPushup has raised an undisclosed amount in its Series A investment round led by Geniee Inc whose major shareholders include Softbank Group Corp. Purvi Capital and existing investors also participated in the funding round.

“In an otherwise hyper-competitive space with razor-thin margins and ballooning CPCs, AdPushup makes it look easy for publishers to amplify their bottom-line,” said Ravi Srivastava, founder of Purvi Capital.

As a part of the investment, the company would be extending services to Japan and Southeast Asia.

“Our software’s revenue growth has underscored the need for page level optimisation in the industry and now, having the support of an industry expert like Geniee will help us execute our vision more rapidly and broadly,” said Ankit Oberoi, co-founder, AdPushup.

Geniee’s products include a platform that maximise revenue for media publishers, and a marketing automation service that uses artificial intelligence and automation to improve marketing activities.

AdPushup, run by AdPushup India Pvt. Ltd., was founded in January 2014 by Oberoi and Atul Agrawal.

The AdPushup platform integrates with ad networks like Google AdSense to help web publishers test and optimise ad layouts, increasing ad revenues, without compromising on the UX.

The company claims that its existing customers have witnessed an average 69% rise in revenues after using AdPushup.

The company had raised an investment of $635,000 from a clutch of investors in October 2014, according to VCCEdge, the data research platform of VCCircle.

The adtech space has elicited a lot of investor interest lately. Last month, Jivox Software India Pvt. Ltd, a multi-screen interactive advertising technology company, raised $6 million from investors led by brand-tech group You & Mr Jones and its founder David Jones, former global CEO of advertising conglomerate Havas.

Prior to that, Mumbai Angels invested in MintM, which operates a customer engagement platform called Magnet.

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