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Amazon joins hands with Vodafone to expand offline presence; Mother Dairy ties up with e-tailers

handE-commerce giant Amazon India has tied up with telecom service provider Vodafone India to bring on board consumers who are hesitant to shop online while Mother Dairy has partnered with nine e-tailers to sell dairy products, fruits and vegetables online. Here’s a quick round-up of the startup and technology stories of the day.

Amazon ties up with Vodafone to expand offline presence

Amazon India has partnered with telecom operator Vodafone India to expand its offline presence and also bring on board consumers who are hesitant to shop online, The Economic Times said. The firms have begun pilot operations of the service in 40 Vodafone stores across Bangalore. As part of the tie-up, Vodafone will sell phones that are listed on Amazon, with an Amazon-trained product specialist. Besides expanding its offline presence, Amazon hopes to strengthen its position in the smartphone space.

Mother Dairy ties up with e-tailers

Mother Dairy has tied up with e-tailers to sell dairy products, fruits and vegetables, according to a PTI report. The National Dairy Development Board subsidiary, which supplies about 30 lakh litres of milk in the national capital region, has tied up with nine e-tailers—Big Basket, Grofers, AskMe Grocery, Sangam Direct, SRS Grocery, Just Buy Live, Innerchef, Grocermax and Orange E-Tokri—for sale of dairy products, ice-cream and frozen/fresh fruits and vegetables in different cities. It quoted Mother Dairy managing director S Nagarajan saying that the company is witnessing 10% growth in sales month-on-month since it started selling products through these e-tailers.

Nykaa adds more products and services, aims to become cash flow positive by FY17

Online multi-brand beauty and wellness retailer Nykaa aims to turn EBITDA (earnings before interest, taxes, depreciation and amortisation) positive by 2017 and is thus looking to add more products and services, The Economic Times said. The firm has tied up with spas and salons in Mumbai, Pune and Bangalore. It will also launch cosmetology and wellness packages as well as costume jewellery and fitness wear. Falguni Nayar, founder of Nykaa told ET that Nykaa earns its revenues from advertising, retail, brand surveys and premium services. The firm is looking to raise fresh funds in order to increase its brand tie-ups, including international brands from Korea and other countries, and to fund its omni-channel strategy.

Times Internet to invest $100 mn in digital marketing platform Colombia

Times Internet Ltd, the digital business arm of media conglomerate Bennett, Coleman and Co. Ltd (BCCL), plans to invest $100 million (around Rs 660 crore) in marketing platform Colombia, as part of its efforts to develop innovative marketing technology solutions, according to PTI. The funds will be used for expanding Colombia’s capabilities to leverage insights and data about users across multiple marketing formats including display, video as newer formats such as coupons and purchase formats for a wide variety of marketers, Times Internet said in a statement.

Times Internet chief revenue officer Gulshan Verma said over 50 external premium publishers signing up to leverage Colombia as a native platform in the last six months. Colombia is a smart marketing platform that allows marketers to connect with digital consumers.

Govt replaces pen and paper with tablets for data collection
Government officials will collect data for July’s Periodic Labour Force Survey using tablets and computer-assisted personal interviewing (CAPI) techniques, The Economic Times said. The National Sample Survey Organisation (NSSO) will also use tablets to collect its employment data. The ministry of statistics and programme implementation has placed orders for 700 tablets at per unit cost of Rs 20,000. The move is seen as a breakthrough, as earlier, technology was only used at the back office.

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