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Digital media startup SheThePeople gets funding from Anand Mahindra

Anand Mahindra

Anand Mahindra

SheThePeople.TV, a digital storytelling platform for women founded by journalist Shaili Chopra, has received an undisclosed investment from Mahindra group chairman Anand Mahindra. The investment was done in his personal capacity.

The investment was done in his personal capacity.

The firm will use the capital for expansion as it plans to launch a number of initiatives, including forums, events and content in regional languages, it said in a blog post.

SheThePeople, owned and operated by Digitalist Tech Media Pvt. Ltd, is a digital media initiative dedicated to showcasing success stories of women achievers. The portal has profiled stories of nearly 10,000 women, including entrepreneurs, authors, sportswomen and corporate executives. The stories are currently offered in English and Hindi and driven primarily by video content. It also conducts conferences and other events.

‘Women need a space that quenches their intellectual hunger as well as engages and empowers them with relatable content,” Mahindra said.

“This is a video story telling space that inspires women, strengthens their efforts, exchanges leadership ideas, fosters networking and reinforces their ability to contribute to growth,” said Shaili Chopra.

Chopra had worked with CNBC, NDTV Profit and ETNOW before launching SheThePeople.

Mahindra, 60, has been investing in Indian startups in his personal capacity.

In December last year, he had invested an undisclosed amount in Delhi-based LocalCircles India Pvt. Ltd, which runs a community-based social network LocalCircles.com.

Previously, Mahindra also backed for-profit social enterprise Naandi Community Water Services, a joint venture between multinational food products giant Groupe Danone; Araku Originals, the marketing arm of a tribal co-operative that sells premium coffee to boutique roasters in the West; and Naandi Education Support and Training, which provides educational support to children from marginalised communities in Indian cities.

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