Home appliances and furniture rental marketplace Rentomojo has appointed Tina Datta Nayak as vice president, growth marketing. Nayak had earlier worked with ZipDial, the Bangalore-based mobile marketing startup which was acquired by Twitter in 2015.
At RentoMojo, she will lead its team in building innovative marketing strategies that will include building brand identity and personality, effective content marketing, performance and product marketing.
"She will be working towards building a highly engaged brand from all consumer touch points. As a member of the leadership team, she will play a pivotal role in all major decision making processes and also design campaigns to educate users on the benefits of renting furniture and appliances," Rentomojo said.
Nayak's cardinal contribution at ZipDial as head of marketing is what drew RentoMojo's attention, the company said in a statement.
Nayak comes with over 11 years of experience in brand strategy and digital and mobile marketing. Previously, Nayak has consulted and advised startups such as Jobspire, helping build their growth and digital strategy. She has also been associated with contract advertising where she managed finances and was responsible for creative conceptualising. Nayak was national head, strategy and planning, at Ignitee Digital Solutions earlier. She also co-founded NaturalMantra.com.
Operated by Bangalore-based Edunetwork Pvt. Ltd, Rentomojo was founded in November 2014 by IIT Madras graduates Geetansh Bamania and Ajay Nain. It operates in Bangalore, Mumbai, Delhi-NCR and Pune. In November 2015, it raised $2 million in pre-Series A funding from Accel Partners and IDG Ventures India.
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