Financial technology startup Lendingkart Technologies Pvt. Ltd has appointed former HT Media executive Anand Mishra as vice president of product analytics.
Mishra will be involved in honing the product profile of Lendingkart and enhancing the small business financing platform, it said in a statement.
Mishra most recently served as head of HT Media's analytics team where he claims to have accomplished the systems revamp to achieve 200% better mailer responses and 30% improved responses to cold calling. He has earlier worked as vice president - analytics at Tickled Media, a parenting portal in South East Asia. Mishra has done his bachelor's and master's in electrical engineering from IIT Kanpur.
Founded in 2014 by Lunia and Mukul Sachan, Lendingkart provides working capital loans to entrepreneurs. The company has offices in Ahmedabad, Bangalore and Mumbai, but offers its services across India.
In July 2015, Lendingkart had raised $10 million in Series A round co-led by Saama Capital and Mayfield in July 2015; and in January, the company got Rs 3.8 crore in seed round from Ashish Goenka (member of Mumbai Angels), Rhythm Ventures Ltd, Saama Capital, India Quotient, Ashvin Chadha (member of Indian Angel Networks), Sandip Chintawar and Shailesh Mehta.