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GoJavas shuffles top deck; ex-ITC exec Amitabh Coomar is CEO

Amitabh Coomar

Amitabh Coomar

E-commerce focused logistics company GoJavas has appointed former ITC executive Amitabh Coomar as CEO.

Coomar’s appointment comes on the heels of the sudden departure of COO Vijay Ghadge.

When asked about the reason behind Ghadge’s resignation, the company said “it was for structural reasons”.

A person close to the development said he would be starting his own venture soon.

Coomar was earlier working with ITC as a divisional manager in brand marketing. An MBA from IIM-Ahmedabad, he has worked with the Indian Army also.

“While we have always taken pride in the service level differentiation that we have created vis-a-vis competition, we are also working on strategies that would further capitalise on our strengths to remain ahead of competition by being innovative, competitive as well as reliable,” said Coomar in a statement.

GoJavas, run by QuickDel Logistics Pvt Ltd, also appointed Jai Vohra, who was earlier head of marketplace at Jabong, as head of strategy and planning. It also named XLRI alumnus Ritu Madan as chief financial officer and INSEAD alumnus and ex-Amazon executive Maanvi Prasad as chief growth officer.

In March last year, Snapdeal had first invested in GoJavas, which was previously a part of Jabong, a lifestyle e-tailer incubated by Rocket Internet. It had not disclosed the investment amount but had said it had picked up a minority stake in the logistics firm. Later in the year, it invested $20 million (Rs 131 crore) more in the logistics firm.

GoJavas was founded in 2011, and claims to deliver over 1.8 lakh packages everyday. It was originally an in-house delivery venture of Jabong but later spun out as a separate third-party logistics firm.

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