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Exclusive: Ad man Shivjeet Kullar raising funds for startup Adytude

Shivjeet Kullar, Founder, Adytude

Shivjeet Kullar, Founder, Adytude

Former ad man Shivjeet Kullar is in talks with potential investors to raise funds for his advertising startup Adytude, according to a person aware of the development.

Adytude is a so-called backvertising platform that engages consumers to give live feedback on advertisements for different brands on the portal.

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