Hotels aggregator QiK Rooms Pvt Ltd, which operates under the QiK Stay brand, has appointed Pramod Dahiya, former Hilton Hotels' cluster director, as vice president - business development.
Dahiya will be focussing on ensuring partner hotels' service quality standards and expanding the online hotel branding chain's scale of operations.
"Majority of the budget hotels in the country lack standardisation and fail to meet service expectations. I will focus on investing and upgrading the properties to meet quality standards. This will help our partner hotels build a brand and boost sales," said Dahiya.
At Hilton Hotels, Dahiya overlooked sales operations catering to both corporate and leisure travellers.
"Pramod's experience of almost two decades in hospitality operations and sales will help us in maintaining operational efficiencies and strengthening our B2B clientele," said Anshuman Kapur, co-founder of QiK Stay.
The Delhi-based startup, which earlier operated under the ZoZo Stay brand, has partnered with 400 hotels in 80 cities across India. It plans to add another 800 hotels by the end of this calendar year.
Last year, it had secured seed funding of $250,000 (Rs 1.62 crore) from venture capital firm I.D. Enablers Pvt Ltd.
QiK Stay competes with the likes of Oyo Rooms and Zo Rooms, which is a part of Zostel, among others. All these companies follow an asset-light model wherein they do not own the properties themselves but tie-up with hotel owners and market the rooms under their own brand.