Bigtree Entertainment Pvt Ltd, which runs online entertainment ticketing property BookMyShow, has acquired majority stake in Chennai-based fan relationship management (FRM) solutions provider, Fantain Sports Pvt Ltd.
The acquisition will enable BookMyShow to gain insights on fans, while Fantain can further enhance its fan insights portfolio and expand its portfolio offerings within the entertainment business, a statement from BookMyShow said.
Last month, BookMyShow founders Ashish Hemrajani, Parikshit Dar and Rajesh Balpande along with venture capital firm Accel Partners invested $5.8 million (around Rs 40 crore) in digital payments solutions firm Juspay Technologies Pvt Ltd.
Founded in 2007, BookMyShow has received funding from Network 18, Accel Partners and SAIF Partners.
Fantain provides fan insights and engagement on its proprietary FRM platform, specifically catering to sports businesses in India. The firm was founded by IT professionals Anand Ramachandran, Vivek Venugopalan and Aravind Ramachandran. The Kolkata Knight Riders and Sun Risers Hyderabad are two of the company's customers.