Lingerie and sleepwear e-tailer Clovia, run by Delhi-based Purple Panda Fashions Pvt Ltd, has appointed Abhay Batra as chief financial officer.
Batra, a chartered accountant and a Delhi University alumnus, was previously chief accounting and corporate controller at MMTC-PAMP India Pvt Ltd, a joint venture between the Swiss commodity giant MKS PAMP Group and the Indian government for refining and trading of precious metals.
"In addition to the usual role of a CFO, I look forward to bring further strength to our quality standards and customer experience. We've already earmarked a series of strategic initiatives for the same," said Batra in a statement.
In June last year, the company strengthened its upper deck by appointing Pankaj Vermani as chief executive officer (CEO) and Aditya Chaturvedi as chief technology officer (CTO).
As part of this move, Neha Kant, the CEO and founder of Clovia, became the chief revenue officer while continuing to be a board member.
In the same month, it raised an undisclosed amount in Series A funding from IvyCap Ventures. Clovia was funded in the seed round by Mountain Partners.
Formerly known as Cloe, the startup was founded by husband-wife duo Neha Kant and Pankaj Vermani along with friends Suman Choudhry and Aditya Chaturvedi in 2013. The company was renamed in order to better align the name with its future strategy and product roadmap.
In the online lingerie shopping space, Clovia competes with startups such as Cilory, HerStyle, PrettySecrets and others. Its most prominent competitor is Zivame, which is backed by IDG Ventures and Indo-US Venture Partners.