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Jabong appoints former eBay executive Muralikrishnan B as COO

Muralikrishnan B

Muralikrishnan B

Rocket Internet-incubated fashion e-commerce venture Jabong has appointed former eBay executive Muralikrishnan B is as its chief operating officer.

He will report to CEO Sanjeev Mohanty and will be responsible for overseeing the technology, product and digital marketing functions, the company said in a statement.

In his most recent role, Muralikrishnan was the COO of IndiaProperty, an online real estate portal, before which he co-founded Almond Wellness Tech Pvt Ltd, a start-up in the digital health space. Previously, he had an eight-year-long stint with eBay where he was the country manager for India, Philippines & Malaysia till he left the firm in 2013.

Meanwhile, The Economic Times has reported that Jabong’s chief marketing officer Saurabh Srivastava has quit the firm in just five months. He joined Jabong in October 2015 from wallet payments company MobiKwik.

Jabong declined to comment on the development. “As a company policy, we do not comment on individual departures,” a spokesperson said in an email response to Techcircle.in.

Muralikrishnan is an alumnus of Indian Institute of Management, Calcutta (IIMC).

At Jabong, he will also have further responsibility to guide and assist in product management at other Global Fashion Group companies.

This is the fourth top level hire at Jabong in three months. Earlier this month, Jabong had announced the appointment of Deepa Chaddha as its chief human resource officer. The company had earlier appointed Ranjan Kant as chief marketplace officer while Kalyan Kumar was hired as head of merchandise late last year. Sanjeev Mohanty was appointed as CEO of Jabong in December 2015.

Jade eServices Pvt Ltd, which runs Jabong in India, competes with Flipkart-owned Myntra and Koovs.com besides horizontal e-commerce ventures such as Amazon and Snapdeal.

Recently, the company said it registered the highest-ever month-on-month growth of nearly 35 per cent in net revenue for January, which marks its best performing month ever since inception in 2011.

However, Jabong is struggling to increase revenue and has been a money losing proposition for its parent Rocket Internet, an emerging-markets and Europe-focused investment company.

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