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Meet the five startups that will pitch at ‘Startup India, Standup India’

Rajan Anandan

Rajan Anandan

Google Inc has shortlisted five startups that will pitch live in front of a panel of judges comprising key venture capitalists, Google global leaders and government representatives as part of the ‘Startup India, Standup India’ event being hosted in New Delhi on January 16. The top three startups will be invited to join the next Google Launchpad Week while the winner will win $100,000 in Google Cloud Platform credits.

“With the Startup India Stand up India event, the government has shown foresight in providing a platform to startups to engage industry leaders and entrepreneurs to drive the spirit of entrepreneurship. We are delighted to carry forward the vision, with a session focusing on early stage startups by providing them a platform to present their ideas to the world under our Launchpad Program,” said Rajan Anandan, VP and MD, Google South East Asia & India.

Google Launchpad focuses on providing startups with technology support, mentorship, invites to special events, online resources, expertise and community to launch and scale their products.

Here are the five startups that have been shortlisted:

Reap Benefit: It is a social enterprise which aims to solve local environmental and civic problems (sanitation, waste, air quality and energy) by engaging the youth. The startup, which was started in July 2013, claims to have saved more than 200 tonnes of waste, 2 million litres of water, 100,000 units of power and developed low-cost solutions like water-less urinals, weather stations and organic enzyme to convert food waste.

Cardiac Design Labs: Its flagship patient care offering MIRCaM (Mobile Intelligent Remote Cardiac Monitor) provides real-time analysis, enhancing patient care and safety. It helps monitor vital parameters with wearable biomedical sensors and gives the patient the freedom to be mobile and be under monitoring.

Guru-G: Guru-G, which was founded in 2013, converts existing content into adaptive teaching packs. These packs provide in-class guidance to teachers on different ways in which they can teach a topic. The guidance adapts to the teacher’s past behaviour, student’s mood and practices that have resulted in best learning outcomes for students.

SlamdunQ: It focuses on using wearable technology and uses smartwatches and smartbands to develop applications for these wearables to improve their potential to sport clients.

Sbalabs: It aims to clean the environment by converting air pollution to printing inks, pigments and paints through the use of soot (black carbon), a mass of impure carbon particles resulting from the incomplete combustion of hydrocarbons.

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