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Ashish Kashyap

Ashish-KashyapIbibo Group founder Ashish Kashyap is a classic ‘intrapreneur’—he has launched and grown products for several established companies before venturing out on his own.

Prior to launching Ibibo, he was with Google’s India operations as country head. Before that, he built a host of features for Indiatimes.com as general manager, e-commerce.

Ibibo began life in 2007 as a home-bred social networking site. It did hold out on its own for a few years as its USP was providing a platform for budding artists and creative talent.

However, the realisation that Indian user needed a sufficiently differentiated platform to shift loyalties away from Facebook encouraged Ibibo to pivot.

The Naspers- owned Ibibo launched online travel agency Goibibo in 2009.

By March 2012, Ibibo had re-positioned itself as a gaming network. The company also launched several of Naspers products in India – including WeChat, UCWeb and forayed in e-commerce via Tradus.

In the last few years, Ibibo has been strengthening its online travel play with acquisitions of YourBus (March 2014) and redBus.in (June 2013).