Quikr has partnered with writer/director Vivek Bohra and casting director Aadore Mukherjee to create a joint entity that will build this platform, the company said in a press statement.
The platform is expected to assist aspiring actors/models in showcasing their capabilities and sourcing work.
A Quikr spokesperson said that eventually a separate app could be launched for this initiative.
“Entertainment has always been one of the key categories on Quikr and we are now excited to take things to the next level,” said Pranay Chulet, founder & CEO, Quikr.
Founded in 2008 by Chulet and Jiby Thomas (who quit the firm later), Quikr was originally started as Kijiji India. The firm later rebranded to Quikr. It is a large scale cross-category classifieds business with over 30 million consumers.
Recently, Quikr unveiled separate verticals for key segments such as real estate, cars, electronics, jobs and education.
Early this month, Quikr launched a new vertical that will help users find local service providers from cooks to carpenters.
It had launched QuikrHomes, its real estate vertical, in early September followed by QuikrJobs later in the month. Its other verticals include QuikrC2C and QuikrCars.
Quikr raised $150 million (over Rs 900 crore) in April from Tiger Global Management, Swedish fund Kinnevik and hedge fund Steadview Capital Management.
Quikr’s valuation hit $1 billion after the funding round.
The company, whose other backers include Omidyar Network, Matrix Partners, Nokia Growth Partners, Warburg Pincus, Norwest Ventures, and eBay Inc, has so far raised $350 million, according to VCCEdge, the data research platform of VCCircle.
In October, Quikr invested an undisclosed amount in A N Virtual World Tech Ltd, the company that runs hyper-local search engine providing 360-degree street views under WoNoBo.com.