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Twitter's ad revenue up 60% in Q3; monthly users crawl up to 320M

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Twitter Inc reported a 60 per cent jump in third-quarter advertising revenue but its user base grew at a sluggish pace.

Advertising revenue for the July-September period came in at $513 million, the microblogging site said in a statement. Mobile advertising accounted for 86 per cent of the total.

Gross revenue for the third quarter grew 58 per cent from a year earlier to $569 million, beating its guidance of $545-$560 million.

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Revenue from the US, Twitter's largest market, increased 54 per cent from a year earlier to $370 million.

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The company said it had 320 million monthly active users during the quarter, up 11 per cent from a year earlier and 1.2 per cent sequentially. Mobile users represented 80 per cent of the total.

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Twitter, led by CEO Jack Dorsey, also said net loss for the quarter narrowed to $132 million from $175 million a year earlier. Net loss included $166 million in stock compensation expense, it said.

During the quarter, Twitter launched the highlights feature on Android, music on Vine and introduced a landscape view and web profiles on Periscope. It also announced commerce tie-ups with platforms that power e-commerce sites, including Bigcommerce, Demandware and Shopify, and retailers and brands that include Best Buy, Adidas and PacSun.


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