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Lifestyle e-tailer Koovs in talks to raise $53M

Koovs competes with the likes of Flipkart-owned Myntra, Jabong, among others

Koovs competes with the likes of Flipkart-owned Myntra, Jabong, among others

Koovs plc, the parent of Indian lifestyle e-commerce venture Koovs.com, is in talks with existing and other investors to raise £35 million (around $53 million, or close to Rs 350 crore) for stepping up its marketing spends to better compete with peers.

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