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HomeLane acquires visualisation startup Doowup

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HomeLane-Online furniture and home design services marketplace HomeLane.com has acquired Doowup, a yet-to-be launched home décor visualisation platform, for an undisclosed amount.

As part of the transaction, Doowup's founding team would join Bangalore-based Homevista Decor and Furnishing Pvt Ltd, which owns and operates HomeLane.

Doowup founder Vivek Seetharaman will be HomeLane's chief innovation officer.

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The Economic Times, citing HomeLane CEO Srikanth Iyer, was the first to report the development. HomeLane executives did not respond to a request for more details.

"The (Doowup) team comes with great experience on photo real imaging, rendering and graphics, which we will leverage to give our user a better experience," Iyer told the publication.

With over 200 employees on its rolls, HomeLane presently has operations in Bangalore, Chennai, Hyderabad, Pune and Kochi.

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HomeLane competes with other online furniture players such as FabFurnish, Pepperfry and UrbanLadder besides horizontal e-commerce majors such as Flipkart.com, Snapdeal.com and Amazon.in that also have a strong grip in this space.

Recently, Bangalore-based Livspace acquired YoFloor, a mobile platform that offers a virtual trial room facility for home designs.

According to market research firm TechNavio, the online home décor market in the country is expected to grow at a compounded annual growth rate of 50.42 per cent between 2014 and 2019.

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