Mobile apps have the potential of creating about 600,000 jobs in the next two years alone- an eight-fold increase from current employment levels, according to a report by the Internet and Mobile Association of India (IAMAI).
According to the study, which the IAMAI conducted in collaboration with the Indian Council for Research on International Economic Relations (ICRIER), the minimum estimated increase in direct and indirect employment for the app economy is 91476, while the maximum is 604867.
Apps currently account for 75,000 jobs in India.
Even though smartphone penetration is estimated at just 10 percent of total mobile users, India sees 100 million downloads per month, placing it among the top five regions for Google Play, the official Android app store. The number of 3G SIMS in India is also expected to increase from 35 million in 2012 to an impressive 272 million by 2017. However, by revenue, India is not among the top ten, which proves that the country is still challenged by the lack of effective monetising methods of its large base of downloads.
On the other hand, India significantly contributes to app development as roughly ten percent of apps worldwide are developed by Indians either based abroad or at home.
India locally hosts an estimated 75,000 developers. According to Vision Mobile, after the US, the largest nationality of app developers is Indian, although roughly half of them are based outside India. Of those who operate within India, it is unclear how many create apps that are ‘local’ in nature (in terms of language and catering to local needs and tastes). The study finds that the local market for apps is constrained by a restraining cycle in which inadequate local content leads domestic users to consume international apps, which in turn further discourages Indian developers to create and market local content.